The article ” Cattlemen could make more money with heavyweight calves or stockers ” suggests that a commercial cow herd owner should consider the question and learn the options available. With increasing costs of production inputs including fuel, feedstuffs, fertilizer, etc. a manager must explore alternative production and marketing strategies to realize the maximum return to the operation. The choice of option may, in fact probably will, change some from year to year. Also, each operation will have a different set of options and production goals. Within those constraints, a manager can decide the appropriate course of action.